11/4/2023 0 Comments Hot wheels city trackUsing the latest 3D multimedia projection technology, guests at Hot Wheels Champion Experience can accept the challenge and become: Visitors will imagine, create, and experience Hot Wheels like never before and without headsets, goggles, or other equipment. Hot Wheels fans of all ages will ignite their challenger spirit in this immersive experience that combines exhilarating physical and virtual interactions. Here’s more from the press release on what to expect from the Hot Wheels Champion Experience: We can’t wait to see the excitement and thrill it brings to visitors.” “Hot Wheels has been an inspiration to countless individuals across multiple generations, and this attraction will give fans the opportunity to dive into the world of Hot Wheels in a way they’ve never experienced before. “We are thrilled to collaborate with Mattel and our esteemed partners on this groundbreaking project,” SEE Touring Exhibitions CEO Martin Biallas said. To develop the attraction, Mattel partnered with the traveling entertainment company SEE Touring Exhibitions, which will use an XSpace technology platform that provides immersive video projections and combines physical and digital elements to control sound, light, video and “personalized interaction,” according to a press release. “By combining technology, immersive design, and the unrivaled thrill of Hot Wheels, this attraction will ignite the imagination of fans and families alike.” “We aim to bring Hot Wheels to life in an entirely new way,” Julie Freeland, Mattel’s senior director of global location-based entertainment, said. 5), but those who sign up for a priority list can get access to presale tickets and pricing a day early. Hot Wheels tickets are set to go on sale at noon this Thursday (Oct. 8, around the same time that the retailer Camp will unveil a new, permanent store and temporary “Encanto”-themed display at the mall. Prepare for competing “interactive experiences” at Tysons Corner Center this winter, when the year of Mattel will continue with the worldwide debut of its Hot Wheels Champion Experience.Īfter making its mark on the summer box office with Greta Gerwig’s “Barbie,” the toy company will venture into immersive entertainment with a 16,000-square-foot exhibit and play area based on its 55-year-old model cars and race tracks. The Hot Wheels Champion Experience is coming to Tysons Corner Center this December (courtesy Mattel)
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